By Andrew C. Billings,James R. Angelini,Paul J. MacArthur
As the Olympic spectacle grows, broadcast assurance turns into greater, extra complicated, and extra refined. half wearing occasion, half truth express, and half international pageant, the Olympics will be visible as either intensely nationalistic and a party of a shared feel of overseas group. This publication sheds new mild on how the Olympic adventure has been formed through tv and increased throughout a number of systems and codecs.
Combining a large number of ways starting from interviews to content material analyses to viewers surveys, the e-book explores the construction, effect, and importance of Olympic media in modern society. equipped on a vital case examine of NBC’s insurance of the Rio video games in 2016, that's then put inside two decades of content material analyses, the ebook specializes in the full Olympic tv approach from construction to content material to results.
Touching on key subject matters reminiscent of race, gender, background, consumerism, id, nationalism, and storytelling, Olympic tv: Broadcasting the most important express on Earth is interesting interpreting for any pupil or pupil with an curiosity in activity, media, and the worldwide effect of mega-events.