An Affluent Society?: Britain's Post-War 'Golden Age' by Lawrence Black,Hugh Pemberton

By Lawrence Black,Hugh Pemberton

in the course of an election speech in 1957 the major Minister, Harold Macmillan, famously remarked that 'most of our humans have by no means had it so good'. even though taken out of context, this word quickly got here to epitomize the experience of elevated affluence and social development that used to be commonly used in Britain throughout the Nineteen Fifties and Sixties. but, regardless of the popularity that Britain had moved clear of an period of rationing and shortage, to a brand new age of selection and lots, there has been at the same time a parallel feeling that the state was once in decline and being economically outstripped through its overseas opponents. while the learn of Britain's postwar historical past is a well-trodden course, and the ambiguity of absolute development as opposed to relative decline a lot debated, it truly is the following approached in a clean and profitable approach. instead of highlighting financial and business 'decline', this quantity emphasizes the great impression of emerging affluence and consumerism on British society. It explores a number of expressions of affluence: new buyer items; moving social and cultural values; adjustments in renowned expectancies of coverage; moving renowned political behaviour; altering attitudes of politicians in the direction of the voters; and the illustration of affluence in pop culture and advertisements. by way of targeting the common cultural results of accelerating degrees of consumerism, emphasizing development over decline and spotting the emerging criteria of dwelling loved via so much Britons, a brand new and exciting window is opened at the complexities of this 'golden age'. Contrasting starting to be client expectancies and calls for opposed to the anxieties of politicians and economists, this booklet deals all scholars of the interval a brand new viewpoint from which to view post-imperial Britain and to question many traditional historic assumptions.

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